This is an incredibly exciting time for Lionel—we’re embracing the digital age and bringing the classic train back into kids’ hands with an action-packed mobile app. This week is the first splash in our summer launch of the iPad game, Battle Train.
To kick-off things off, we’re here at the Los Angeles Convention Center attending The Electronic Entertainment Expo, better known as E3, the industry’s premier electronic gaming show. In addition to demoing Battle Train, we’ll be displaying an exciting assortment of Ready-to-Run train towers and our Legacy set powered by an iPad.
Lionel Battle Train takes place in the not so distant future where the only method of transportation is the railway. And it’s your mission to defend thousands of miles of track against evil villains. Curious about the game? In the coming weeks we’ll divulge even more details about Battle Train so stay tuned!
Tony Bordon, VP Marketing